A great video which extols the benefits of swimming as a lifetime activity.
“For Speedo, it’s all part of an image redo — about trying to push its brand far beyond the limited market of competitive swimming to the much broader market of just-about anyone-who-likes-the-water. The online campaign, “Fueled by Water,” was created by the Culver City, Calif.-based agency Hello Design and features videos of 18 different water enthusiasts from swimmers to body surfers to divers.”
Training and competing does not just mean aiming at a spot on your country’s Olympic roster. It can mean improving yourself daily, competing at a level which will get you on to a National podium in your age group. Competing against the world’s best with the goal of standing on a podium that signifies that you are one of the very top swimmers in the world.
That’s what CMSC’s swimmers do!